- Experience : 10 years of digital innovation agency for the Top 30 pharmaceutical groups 57 countries.
– promotional communication and non-promotional B2B and B2C
– Design and deployment strategies / multichannel campaigns : e-detailing, remote detailing, websites, e-RP/webinars, e-advertising, e-mail marketing, social media, SEM (SEO / SEA / SMO), Mobile applications, digital communication convention, ..
– digital acculturation : Multichannel marketing brand teams trainings, Medical, regulation, Legal, BI, Commercial excellence, ..
– Sales Force Effectiveness : optimisation in the use of CRM tools CLM, change management and training of business networks in digital tools
– Training : educational engineering and Blended learning training project management
– Business analytics : definition of KPIs and ROI measure of digital projects
Project management :
– Support for project creation (AMOA) and project management
– traditional methodology : V cycle, PERT method, ..
– agile method : SCRUM
Key attributes : rigor, reliability, committment, communication expertise, autonomy, dynamism and creativity.
- Passionate about new technologies, literature and a thousand other things…
- Non promotional medical communication,
Promotional health communication,
Health audiovisual production,
Health digital strategy,
Health strategy France,
Global health strategy,
multichannel strategy : Building customer journey,
Controlling digital innovations (AMOA) ,
Deployment of multichannel digital campaigns in France and abroad (assistance for project management – AMOA),
Business analytics : definition of KPIs and ROI measure of digital projects,
Change management and training of brand teams and business networks
- 26 years experience
- IEP Paris
- 150 € / hour HT
- 1200/HT day
Updated ago 1 year
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