Laurent MARIOTTE - an Xpert

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MARIOTTE

  • Experience : 10 years of digital innovation agency for the Top 30 pharmaceutical groups 57 countries.

    Expertises :
    – promotional communication and non-promotional B2B and B2C
    – Design and deployment strategies / multichannel campaigns : e-detailing, remote detailing, websites, e-RP/webinars, e-advertising, e-mail marketing, social media, SEM (SEO / SEA / SMO), Mobile applications, digital communication convention, ..
    – digital acculturation : Multichannel marketing brand teams trainings, Medical, regulation, Legal, BI, Commercial excellence, ..
    – Sales Force Effectiveness : optimisation in the use of CRM tools CLM, change management and training of business networks in digital tools
    – Training : educational engineering and Blended learning training project management
    – Business analytics : definition of KPIs and ROI measure of digital projects

    Project management :
    – Support for project creation (AMOA) and project management
    – traditional methodology : V cycle, PERT method, ..
    – agile method : SCRUM

    Key attributes : rigor, reliability, committment, communication expertise, autonomy, dynamism and creativity.

  • Passionate about new technologies, literature and a thousand other things…
  • Non promotional medical communication,
    Promotional health communication,
    Market Access,
    Health audiovisual production,
    Health digital strategy,
    Health strategy France,
    Global health strategy,
    multichannel strategy : Building customer journey,
    Controlling digital innovations (AMOA) ,
    Deployment of multichannel digital campaigns in France and abroad (assistance for project management – AMOA),
    Business analytics : definition of KPIs and ROI measure of digital projects,
    Change management and training of brand teams and business networks
  • French
  • 26 years experience
  • English
  • IEP Paris
  • 150 € / hour HT
  • 1200/HT day
  • Updated ago 1 year
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