Laurent MARIOTTE - an Xpert

MARIOTTE

• Experience : 10 years of digital innovation agency for the Top 30 pharmaceutical groups 57 countries.

  Expertises :
  – promotional communication and non-promotional B2B and B2C
  – Design and deployment strategies / multichannel campaigns : e-detailing, remote detailing, websites, e-RP/webinars, e-advertising, e-mail marketing, social media, SEM (SEO / SEA / SMO), Mobile applications, digital communication convention, ..
  – digital acculturation : Multichannel marketing brand teams trainings, Medical, regulation, Legal, BI, Commercial excellence, ..
  – Sales Force Effectiveness : optimisation in the use of CRM tools CLM, change management and training of business networks in digital tools
  – Training : educational engineering and Blended learning training project management
  – Business analytics : definition of KPIs and ROI measure of digital projects

  Project management :
  – Support for project creation (AMOA) and project management
  – traditional methodology : V cycle, PERT method, ..
  – agile method : SCRUM

  Key attributes : rigor, reliability, committment, communication expertise, autonomy, dynamism and creativity.

• Passionate about new technologies, literature and a thousand other things…
• Non promotional medical communication,
  Promotional health communication,
  Market Access,
  Health audiovisual production,
  Health digital strategy,
  Health strategy France,
  Global health strategy,
  multichannel strategy : Building customer journey,
  Controlling digital innovations (AMOA) ,
  Deployment of multichannel digital campaigns in France and abroad (assistance for project management – AMOA),
  Business analytics : definition of KPIs and ROI measure of digital projects,
  Change management and training of brand teams and business networks
• French
• 26 years experience
• English
• IEP Paris
• 150 € / hour HT
• 1200/HT day
• Updated ago 1 year
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